Sod by Sherry was established in 1985 by my late grandfather; Virdin Royse, my father; Dan Sherry, and myself, Brad Sherry. Dan left the FAA in 1980 to start Sherry Enterprises Inc., which specialized in mowing and lawn maintenance of several housing additions in the Oklahoma City area. Through the years, this business required occasional sod purchases. The quality of sod that was purchased was not as good as the jobs required. Dan Sherry partnered with the late Oklahoman cattleman Virdin Royse to start Sod by Sherry.

Preliminary ideas about sod production arose. First, ideas about how many acres of cattle land the sod farm would consume. Second, how was Sod by Sherry going to differentiate its product to effectively compete in the established sod market? Third, ideas arose about how our farm could grow and produce Total Quality C-U-3 Sport Bermuda. Looking back we see that through controlling every aspect of sod production including; growing, digging, installing, and power rolling, our sod farm has been able to become a Total Quality sod farm.
Through the years,
our third generation family business has been successful through strict
quality management, technological innovations, and a strict "cut to order"
policy to insure the Total Quality of our grass. We believe that
our C-U-3 Sport Bermuda, and the attention to detail in our workmanship
is of better quality than Oklahoma has experienced in the past. It's a
growing field; somebody has to do it. We are still doing it because
of our strict Total Quality Management, and excellence in all areas of
operation.
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